Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 What will it take for fragrance to make a big comeback? - Beauty Packaging

What are you searching for?

Sign in
Sponsored Videos

What will it take for fragrance to make a big comeback?

Karen Grant, global beauty industry analyst at The NPD Group, shares her perspectives.

Author Image

By: Jamie Matusow

Editor-in-Chief



Fragrance is facing the challenge of continuing to engage and excite younger people to wear scent daily. What will it take for fragrance to make a big comeback? Karen Grant, global beauty industry analyst at The NPD Group, shares her perspectives.

Click here to view more videos >>

“For fragrance to come back big, it’s going to require work,” says Karen Grant, global beauty industry analyst, The NPD Group. “For fragrance to really become this wonderful category that it is for many of us, and that it can be for a larger majority of people, what we have to do is understand that, in this image-driven society, how does fragrance…fit into an image profile, who we want to be, and how we identify ourselves.”

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters